LEGO® Life: kid-safe community 2024.2

LEGO® Life is a secure and creative social app designed specifically for kids. It provides a moderated community where children can share their LEGO creations, get inspired, and interact with other young LEGO creators in a safe and free social media platform. This app not only fosters creativity but also supports children's education with exciting LEGO building ideas and decorating challenges. LEGO Life is the perfect companion for young LEGO enthusiasts, offering a fun-filled experience fueled by their imaginations.

With LEGO Life, kids can enjoy the following features:

• Build their own LEGO Minifigure Avatar using the Avatar maker and customize their profile with a safe, anonymous nickname
• Bring their Avatar to life with an augmented reality feature on compatible phones
• Safely upload and share photos of their creations in the LEGO Life community after undergoing a one-time account verification by a parent
• Engage with other young LEGO creators in the community through emoticons and text comments
• Discover building tips and hacks to explore new ways of using LEGO bricks
• Embark on exciting LEGO education challenges involving building and decorating activities
• Explore a variety of kids-safe videos featuring popular LEGO themes, such as LEGO Harry Potter™, LEGO Star Wars™, LEGO NINJAGO, LEGO Friends, LEGO Minecraft™, LEGO Technic, and LEGO City
• Befriend their favorite LEGO characters like LEGO Batman or Anna and Elsa from LEGO Disney Frozen, and follow their posts

LEGO Life provides a safe social media space for kids to share their creations:

• The app ensures safety by allowing kids to have completely anonymous profiles and create their own LEGO minifigure using the Avatar maker
• Parents can verify their child's account to have control over their activities and unlock the full LEGO Life education experience, including features like sharing multiple pictures or commenting on LEGO posts with text
• All uploads, including videos and text comments, are thoroughly moderated to ensure they are safe for kids
• Within the app, Captain Safety, our digital safety mascot for kids, guides users to ensure a positive and secure social media experience

Here are some important details to keep in mind:

• The LEGO Life app is free to download and does not contain any advertisements, in-app purchases, or third-party advertising
• LEGO marketing content and information are included to inspire children's education through creative play
• All uploads, including videos and text comments, undergo moderation to ensure they are appropriate for sharing—content revealing personal information or containing unsuitable material is rejected
• To verify parental consent, a one-time verification process involving ID documents, credit card or debit card review is required. This verification process is free of charge and does not store any ID or card details on our systems
• Identity verification can be done using commonly accepted international credit and debit cards, passport, driver’s license, and ID cards
• During LEGO Account sign-up, we collect certain information from you and your child, including the country of residence, email address, and date of birth. This information is used to manage your account and review anonymized data to provide a safe and excellent LEGO building and social networking experience. For more details on privacy policy and terms of use, please visit: https://www.lego.com/privacy-policy and https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/
• For app support, please contact LEGO Customer Service at www.lego.com/service
• A list of compatible devices for the augmented reality Avatar feature can be found at www.lego.com/service/device-guide

LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. ©2023 The LEGO Group.